I’ve been working with Johnny's Chop Shop for a little over a year now, creating unique content for their social media channels. The focus of my brief is to photograph the Johnny’s Chop Shop range of grooming products in their two London barbers shops and on the streets of London.
So, with a new year fast approaching, I decided it was time to try something a little different. Something which was still within the brief, but also new and exciting. Inspiration is easily found within the weird and wonderful world of social media, especially Instagram, where people's creativity seems to know no bounds. I stumbled across some interesting ‘levitation’ imagery and decided that would be the perfect fit for product-focused shots.
Now all I needed was some fishing line.